Episode 42: Marcio Moerbeck - B2B Tech Partnership Go-To-Market Strategy

In this episode, Marcio Moerbeck, adjunct professor of marketing at Miami Dade College, joins Louise Liu to discuss the B2B tech partnership go-to-market strategies. Marcio talks about the different types of partnerships and key considerations for partnership programs. He also shares his opinion on what common mistakes to avoid for partner marketing based on his experience.Listen to the full interview or read the highlights from the conversation here.All rights reserved. © Product Marketing Hive.