Episode 42: Maybe Tomorrow episode artwork

EPISODE · Jun 1, 2023 · 28 MIN

Episode 42: Maybe Tomorrow

from Dirty Deeds Done Well · host Torsten Tomczak, Marcus Schögel, Hannah Leimert

Lange Schlangen von Kunden und Kundinnen bilden sich in deutschen Innenstädten vor den Läden der Franchise-Kette Cinnamood. Dort wird neben Zimtschnecken vor allem Instagramability angeboten. Ist ein solches Konzept ein Blueprint für die Gastro-Szene? Im Mutterland des Tipping, den USA, soll jetzt auch Trinkgeld für vollautomatisierte Services ohne jeden zwischenmenschlichen Kontakt gegeben werden. Macht das Sinn? Und wenn ja, für wen? Bosch hat mit seiner «Like a Bosch»-Werbekampagne neue Massstäbe gesetzt. GehörenWerbefilme heutzutage zum Pflichtprogramm der Marketingkommunikation von Unternehmen, die schwerpunktmässig im B2B-Business unterwegs sind? Insbesondere auch aus dem Blickwinkel des Employer Branding?

Lange Schlangen von Kunden und Kundinnen bilden sich in deutschen Innenstädten vor den Läden der Franchise-Kette Cinnamood. Dort wird neben Zimtschnecken vor allem Instagramability angeboten. Ist ein solches Konzept ein Blueprint für die Gastro-Szene? Im Mutterland des Tipping, den USA, soll jetzt auch Trinkgeld für vollautomatisierte Services ohne jeden zwischenmenschlichen Kontakt gegeben werden. Macht das Sinn? Und wenn ja, für wen? Bosch hat mit seiner «Like a Bosch»-Werbekampagne neue Massstäbe gesetzt. GehörenWerbefilme heutzutage zum Pflichtprogramm der Marketingkommunikation von Unternehmen, die schwerpunktmässig im B2B-Business unterwegs sind? Insbesondere auch aus dem Blickwinkel des Employer Branding?

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Episode 42: Maybe Tomorrow

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This episode was published on June 1, 2023.

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Lange Schlangen von Kunden und Kundinnen bilden sich in deutschen Innenstädten vor den Läden der Franchise-Kette Cinnamood. Dort wird neben Zimtschnecken vor allem Instagramability angeboten. Ist ein solches Konzept ein Blueprint für die...

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