Episode 42: Summer Sessions #6 — Avoiding the “F” Word in Higher Ed: A Crash Course on Conversational Marketing and Admissions

On this week’s episode of Fanatical Fridays, Zach and Mickey close out their Summer Sessions series with a discussion around how and why higher ed marketers and admissions professionals should adopt conversational marketing and admissions frameworks to their student recruitment mix. Tune into this episode to learn the following:What conversational marketing means in higher ed student recruitment Successful frameworks for how to implement conversational marketing and admissions strategies at your institution Why prospective students respond so well to conversational messaging How to stand out from your competition with a unique tone, voice, and approach to admissions communicationsLearn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.