Episode 42: The 7 basic story plots - and how to use them in business

Have you ever wondered why some stories capture your heart, resonate deeply, or feel so familiar? In this episode of The Business of Stories, Susan explores the seven basic story plots that sit behind some of the world's most loved books and films, and shows how they show up in your business too.From the challenges you've overcome and the milestones you've reached, to the mission you're on and the person you've become along the way, you'll discover how these timeless story patterns can help you uncover more powerful stories, create deeper connection, and share your message with more confidence.You'll discover:How the seven basic story plots can help you uncover stories you may have overlookedHow to recognise whether your story is about overcoming a monster, achieving success, pursuing a mission, or becoming someone newThe difference between a Voyage and Return story and a Rebirth story - and why both matter in businessHow stories of mistakes, chaos, lessons and transformation can make you more relatable and memorableThe simple question that can completely change the way you tell a story from your business journeyThis inspiring episode will help you recognise the power in the stories you're already living, understand why they connect so deeply with others, and see that you don't need dramatic Hollywood movie scripts to make an impact.If you're ready to find the stories that connect, build trust, and help your audience see themselves in your journey, this episode is a must-listen.If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected] out The Story Source here Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: [email protected]: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio.Mentioned in this episode:Win a 1:1 session with Susan Write a review for this podcast, and go into a draw - to win a 1:1 session with Susan. It's a full 60-minute session to work on anything you want - your stories, your core message, your content strategy … or how you can implement the 7-step process Susan shared in episode 45 so all your content is highly relevant and relatable to your ideal client. All you need to do is write a review of this podcast - on Apple or Spotify - and send Susan a screenshot via social media or to [email protected]. And, if you win, she’ll be in touch to schedule in a time for you to work together.