Episode 42: The Magic of Understanding the EV Shopper with TrueCar

This episode was recorded on-site during Used Car Week 2023 and features Matt Jones, Senior Director of Brand and Industry at TrueCar. Matt tells it like it is and points out that consumers in the EV market are already well-informed and instead need an action plan to better understand the EV market. Matt also highlights the importance of tailoring the retail experience to meet the needs of different types of car shoppers and suggests that specialization in dealerships can be beneficial, but it should *really* focus on understanding shopper behaviors rather than technical knowledge. Press play on this episode and enjoy this candid conversation with one of my favorite guests at Used Car Week!_______________________________Connect with Elena:https://evs4everyone.com/https://www.linkedin.com/in/elenaciccotelli/Are you connected with the podcast on LinkedIn? https://www.linkedin.com/company/the-evs-for-everyone-podcast/________________________Connect with Matt on LinkedIn: https://www.linkedin.com/in/matt-jones-923735122/