Episode 42: The Power of Story with Kendall Haven

In this interview for The Power of Story, a Passion Project series of talks that took place in Fall 2022, Cat talks to Kendall Haven, a master storyteller who has performed for over 6.8 million worldwide during his 32-year career and who has led the research effort for the National Storytelling Association into the architecture of effective stories and into the process of story-based influence and persuasion. An internationally recognized expert on the neuro-science of story, Kendall created the first detailed, tested model of story that accounts for the neurology of how narrative material is processed, understood, remembered and recalled. He has published 34 books of and on the science and use of stories and of/on storytelling and has won 20 major awards for his writing and performance storytelling. In this interview, Kendall shares what's happening in the brain when story is happening and what we can learn about it to be more effective communicators, storytellers and influencers. He also shares the keys to a great story and a hack to find out what your idea audience wants and the best way to deliver your message to them.   For more on The Power of Story, visit Getthepowerofstory.com and access more great interviews, post-show Q&As, workshops and more!