Episode 42 -- Turning Sustainability Into a Selling Story

from Nokian Tyres Journey Podcast · host Nokian Tyres

Protecting the environment is a vital pursuit, but it can be hard to connect the dots from sustainability to a tire's value to consumers. Thrive Regional Partnership's Rhett Bentley is accustomed to pitching how green practices can lead to growth. The chief communications officer weighs in on how to turn sustainability into a value proposition for drivers.

Episode metadata supplied by the publisher feed · Published May 14, 2024

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Episode 42 -- Turning Sustainability Into a Selling Story

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This episode was published on May 14, 2024.

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