Episode 420 With The Founder Of LionWing Publishing: Bradly Halestorm!

Happy New Year, ya'll! We're kicking 2021 off with a bang as this week we had the absolute pleasure of chatting with the founder of LionWing Publishing - Bradly Halestorm! I case you're not familiar, Bradly and his team at LionWing specialize in localizing Eastern tabletop games for gamers in the West. In other words: they specialize in one of the most challenging and meticulous jobs in the industry. One might think it's as simple as asking the Google to translate some words into English and calling it a day. And one would be wrong. So very, very wrong. There's so much more to it than simply translating text verbatim and in this episode Bradly gave us the inside scoop on all the work that goes into localizing Japanese board games. LionWing Kickstarted three different games in 2020 alone and, despite the ongoing pandemic, they have no plans of slowing down. They're charging full-steam-ahead into 2021 with their first campaign of the year launching next month. Check out the landing page for Embryo Machine to learn more! Huge thanks to Bradly for taking the time to join us and to his team for doing what they do. Be sure to follow them on the various socials and keep your eyes peeled for future campaigns...you never know what game might be coming next! Enjoy! -Jr.