Episode 43: Ashley Litzenberger - Data-Driven ICP for Multi-Product Portfolio

from This is Product Marketing · host Product Marketing Hive

In this episode, Ashley Litzenberger, Senior Director of Product Marketing at Betterworks, joins Louise Liu to discuss the ideal customer profile for the multi-product portfolio. Ashley shares her experience of developing the data-driven ICP. She also talks about how to better collaborate with other functions in the process.For more information, please check out Ashley's article "Identifying your Ideal Customer Profile: Quantitative and Qualitative Approach to ICP". All rights reserved. © Product Marketing Hive.

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This episode is 20 minutes long.

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This episode was published on February 21, 2024.

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