EPISODE · Mar 15, 2021 · 22 MIN
Episode 43: Brace Yourself: 2021's Latest Local Ad Forecast Has Some Twists
from The Local Marketing Trends Podcast · host Gordon Borrell, Corey Elliott
With the dust settled, a clearer picture of 2021 is emerging. Corey lays out his forecast for local advertising and notes a major shift in businesses from "retention" mode to acquiring new customers this year. Will that strengthen mass media like TV and newspapers? Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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With the dust settled, a clearer picture of 2021 is emerging. Corey lays out his forecast for local advertising and notes a major shift in businesses from "retention" mode to acquiring new customers this year. Will that strengthen mass media like TV and newspapers?
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Episode 43: Brace Yourself: 2021's Latest Local Ad Forecast Has Some Twists
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