Episode #43 - Hena Mehta, Basis

Hena Mehta is the Founder & CEO of Basis, a first-of-its-kind company focused on the financial independence of (initially) Indian women. Basis is building a digital platform powered by tailored financial content, engaged communities and curated services and products for women. Hena talks about her own experience as the motivation behind Basis, the target market of professional, well-educated, young women in India's metropolitan areas, and how conversations about money differ depending on whether men are present or not. Hena explains why the Indian market is considered so complex. We also take a look at the Indian startup ecosystem, and the changes that can be observed from the IT service providers of old to the new, emerging product-based startups.   Basis is a SEBI Registered Investment Adviser: https://www.getbasis.co/ Produced in collaboration with Tokyo FinTech. If you have an interesting story to share with our audience, and would like to appear on the podcast, please contact us via [email protected] You can also find us on.... Home Page: https://tokyofintech.com/ LinkedIn: https://www.linkedin.com/company/tokyofintech/ Twitter: https://twitter.com/TokyoFinTech Medium: https://medium.com/tokyo-fintech YouTube: https://www.youtube.com/c/tokyofintech Meetup: https://www.meetup.com/tokyofintech/