EPISODE · May 8, 2015 · 57 MIN

Episode 43 - Interview with Dan Ariely

from The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD · host Ron Baker and Ed Kless

Are we rational or irrational? Are we more like Mr. Spock or Homer Simpson? There are compelling arguments on each side of this issue. On this show, Ron and Ed will interview one of the country's leading behavioral economists: Dan Ariely from Duke University. Dan is the New York Times best-selling author of Predictably Irrational, The Upside of Irrationality, and his latest book, The Honest Truth About Dishonesty. Folks, you won't want to miss this show!

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