Episode 43 - Jenn Pedde

In this episode of the Why I Social podcast, host Chris Barrows sits down with Jenn, Vice President of Customer Advocacy at PeoplePath, to explore how an unconventional career path through entertainment, international education, and community management shaped a unique approach to customer advocacy and social media strategy. Jenn's journey reveals how diverse professional experiences compound into sophisticated communication skills. After starting as a publicity intern at Island Def Jam managing campaigns for major artists, she transitioned through high-profile talent booking at William Morris before pivoting to teach English abroad in South Korea. That decision to prioritize global communication and cross-cultural connection ultimately redirected her toward building communities and advocacy programs that would become the foundation of her current work. At PeoplePath, Jenn redefines customer advocacy as the intersection of marketing and customer service, grounded in recognizing that meaningful relationships and communications always start with treating others as human beings. What You'll Learn: How a background in celebrity branding and entertainment PR translates to B2B customer advocacy The power of community-building initiatives like Twitter chats in establishing industry authority early in her career Crisis communications frameworks and why they matter to your social media strategy The human-centered philosophy behind effective customer advocacy programs Hot Topic for This Week's Episode: Customer Advocacy  And as always, discover why Jenn socials! LinkedIn Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] Watch Why I Social on YouTube About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials, and to foster a global community of practice and collaboration among social media professionals.  Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.