Episode 43: Matt Rouse - The Secret To Helping Your Customers

Gold Nuggets in this Episode: Steve didn't ask Juliet how she was today. She's having a hard day today, and she wants to be at the fireplace with a glass of wine and the dog lying next to her. "Do you know why people think email marketing doesn't work? One reason is, they are terrible at copywriting. The other is the corporate side of marketing." "This is the ultimate secret to email marketing: You ask people if they want you to send them a thing, and if they say yes, you send them that thing and you don't send them other stuff." "Almost always, the best idea is the simplest idea." "If you're selling anything, or you're any kind of marketing organization, or a non-profit, and you need people you need to reach, you need a list." "If you're going to start out with a list, the first thing you need to do is you need to have an email marketing provider who's going to send those emails for you." "90% will never purchase anything from you. But you've got to be okay with helping people for free." "A lot of people who write articles about marketing online – their goal is not to teach you how to do marketing. Their goal is to get more readers, so they get paid more by whoever the platform is. They have tools that tell them which topics and articles are popular, and they will read those articles and summarize them in their own article having never done any of that marketing." "No one's giving away the secret sauce on the internet for free." "Put a little notepad next to your phone, and every time somebody calls you and they enquire about making a purchase, put a checkmark for where they heard about you. If there are lots of checkmarks in the Facebook column, post more on Facebook." "Join a business networking or business referral group. That's going to be a good stepping-off point." "If you're having a bad business day, sit somewhere comfortable and quiet, preferably dark, for a few minutes and just let your mind wander, and then you'll come up with a solution for a problem you've had in the past. If you're motivated, you're not going to want to sit in that chair anymore, you're going to want to go do something about what you just thought of." "Entrepreneurship is living a few years of your life like most people won't, so that you can spend the rest of your life like most people can't." - Unknown Our guest is Matt Rouse, co-founder of Hook SEO, LLC. Matt is the author of Crush SEO, Start Saying Yes, and Flattening the Hamster Wheel. He has also authored over 1000 articles and many training courses, including the Inbox Mastery Email Marketing Masterclass. Matt hosts the Digital Marketing Masters Podcast and has done over 150 episodes. Song by Adam Vitovsky / CC BY 3.0