Episode 43: Payers Engaging Patients, with Frank Hone from Healthx

As Vice President of Engagement at Healthx, Frank Hone leads the engagement strategy area, helping customers to better connect with their members and providers, while developing business models to help improve "action-oriented engagement." The Healthx suite of digital engagement solutions meet the needs and opportunities of a diverse customer base of healthcare payers, with emphasis on administrative cost reduction, member steerage toward best use of the healthcare system, and member health improvement. Frank's engagement thought leadership stems from his experience in consumer and healthcare marketing. He also recently served as Chief Engagement Officer at Healthcentric Partners, Inc., a firm uniquely focused on engagement strategy and marketing consulting for employee health and well-being improvement. Frank was formerly Director of Sustainable Engagement at Healthways, where he led efforts to elevate engagement, give it stronger context, and develop a customer-focused strategic framework. He served as the organization's thought leader and evangelized across the enterprise and with a variety of customers. His 2008 book, Why Healthcare Matters, How Business Leaders Can Drive Transformational Change, was written as an Employer's Guide to Healthcare Consumerism, and offers a blueprint for organizations seeking to adopt a consumer-centric mindset around individual health decisions and healthcare choices. He worked in consumer healthcare marketing with several NY ad agencies, including 12 years at Ogilvy Healthworld, where he served as Executive VP of the Global Business Group, and a member of the Board of Directors. He was responsible for defining and driving organizational strategy, new business planning, service expansion and internal cohesion across 55 network offices in 36 countries. He was an innovator and thought leader in the area of direct-to-consumer (DTC) advertising of prescription drugs at Medicus Consumer/DMB&B and Rubin-Ehrenthal, both NY-based ad agencies. He held account management responsibilities for leading national and global accounts. Frank also ran a new product marketing consulting firm and gained consumer packaged goods experience during his early years in advertising. Follow Frank on Twitter @frankhone, see his LinkedIn profile, reach him by email at [email protected], and see more at the Healthx website. For more information, Frank can be reached by email at: [email protected], by phone at: 9173757716, or at healthx.com and on LinkedIn.