Episode 43. Rick Taylor, CEO, The Business Tourism Company. The importance of the MICE sector in Africa and it's link to aviation

In this episode, Rick and I explore the MICE sector in Africa. Rick has been involved in setting up convention bureaus across Africa and putting the continent on the global map as a suitable location for meetings and conventions. Meetings, Incentives, Conferences and Exhibitions are a rich source of income for countries that adopt a structured and coherent approach to their attraction and development. A successful MICE industry provides a rich source of sustainable income for a destination and the carriers serving that destination. Pour yourself a coffee, grab a seat at the table and join us!