Episode 43 with Sarah Vidal: is sustainable travel a trend?

Sarah is the brains behind Cultured Creative,  a brand consulting and design studio for responsible tourism businesses that blends Sarah's Nigerian American roots and passion for deep cultural immersion with 12 years of branding and marketing experience. In this episode, we discussed whether or not sustainable travel is becoming 'a trend', what this means for the industry and what customers and brands can do to keep greenwashing to a minimum and positive action at the forefront of their minds.You can find Sarah on Instagram @sarahovidal