EPISODE · Apr 1, 2021 · 7 MIN
Episode 43 – Your Product Isn’t Done…Sorry
from Startup Confidential · host Dr. James F. Richardson
Send us Fan MailIn this episode, I explore WHY exactly the initial product line you launch, across all touchpoints, is unlikely to be really a finished line. Not only will you need to iterate, but you’ll need to learn from your fan to do it. In-market learning is really the only way for many premium CPG brands to fine tune the nuances of their product symbolism, package design and marketing communications efforts. In some cases, though, it has huge relevance to which channels and banners you sell in and how you sell in those channels and banners. Don’t be arrogant. Launch ready to learn. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected] Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected]
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Send us Fan Mail In this episode, I explore WHY exactly the initial product line you launch, across all touchpoints, is unlikely to be really a finished line. Not only will you need to iterate, but you’ll need to learn from your fan to do it. In-market learning is really the only way for many premium CPG brands to fine tune the nuances of their product symbolism, package design and marketing communications efforts. In some cases, though, it has huge relevance to which channels and banners you...
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Episode 43 – Your Product Isn’t Done…Sorry
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