Episode 434 – Streaming Farms, Music AI, And Artist Manager Talya Elitzer

Credit: Gaston McGaryMy guest this week is Talya Elitzer, who along with her partner Nick Sylvester leads godmode, a company that offers label, management, publishing and creative direction services.godmode has an unorthodox approach to artist management in that they specialize in managing artists that don’t quite fit pre-existing formats.During the pandemic godmode was able to successfully stabilize their artists’ careers and help them achieve growth on streaming services andTikTok. They were even able to secure Four Apple TV ad spots in the last 12 months.Before godmode Talya began her career at the giant WME looking after tours for Britney Spears, and M.I.A. She then left for a stint in A&R at Capitol Records, taking on projects for artists like Katy Perry, Beck, and Sky Ferreira.During the interview we spoke about what it’s like to start in the mail room at William Morris, working with unique artists, the importance of the artist being involved with marketing themselves, her view on Web3, and much more.I spoke with Talya via zoom from her office in the Los Angeles.On the intro I’ll take a look at why playlists might not be as important as you think, and the reason why proper metadata is essential for your songs. var podscribeEmbedVars = { epId: 83648412, backgroundColor: 'white', font: undefined, fontColor: undefined, speakerFontColor: undefined, height: '600px', showEditButton: false, showSpeakers: true, showTimestamps: true };Ad link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing.Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.📌 Explore Bobby’s best-selling books🎙️ Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course🎧 Discover more mixing and production courses📲 Follow Bobby for more tips, insights, and updates:FacebookLinkedInInstagramBluesky🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.Music. Business. Creativity. Straight from the Inner Circle.Produced by APodcastGeekhttps://apodcastgeek.com/