Episode 436: Being @NASASocial

On this special episode, we talk to NASA's Social Media Manager John Yembrick and NASA's Deputy Social Media Manager Jason Townsend. We discuss the origins of the former NASA Tweetup now called NASASocial and the impact it has had on those who both planned it and those who participated. We also discuss NASA's trend-setting power and how they have become the top governmental social media agency. We then also discuss the topic we've been discussing on this show over the past month, and their view on traditional vs. social media after the SpaceX CRS-1 Social where participants were given the same access as members of the media. Learn all about @NASA's (and the other 500 Twitter accounts) inner workings and everything you wanted to know about NASA Socials. For information on NASASocial events, visit http://www.nasa.gov/social You can personally follow John: @yembrick and Jason: @jtowns Special thanks to our guest panelist Shannon Moore. Find her on Twitter as @ageekmom and visit her Wiki dedicated to NASA Tweetups/Socials at http://nasatweet.com Host this week: Sawyer Rosenstein. Panel Members: Gene Mikulka, Mark Ratterman, and guest panelist Shannon Moore with special guests NASA Social Media Manager John Yembrick and NASA Deputy Social Media Manager Jason Townsend Show Recorded - 11/20/2012