Episode 44: 1on1 mit Thomas Schwetje, Coop-GL-Mitglied und Chef der Direktion IT und Customer

from Dirty Deeds Done Well · host Torsten Tomczak, Marcus Schögel, Hannah Leimert

Das Marketing kann nicht ohne die IT und die IT kann nicht ohne das Marketing existieren. Warum gibt es in der Praxis zwischen den beiden Disziplinen trotzdem so viele Dysfunktionalitäten? Wie sehen diese aus und wie lassen sie sich beseitigen? Das Marketingstudium an den Universitäten auf Bachelor-, Master- und MBA-Level hat sich in den letzten Jahren massiv gewandelt. Erfüllt zum einen die akademische Ausbildung die Erwartungen der Marketingpraxis? Finden die Studierenden zum anderen in den Unternehmen Positionen und Aufgaben, die ihren Wünschen und Fähigkeiten entsprechen?

Episode metadata supplied by the publisher feed · Published Jun 15, 2023

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Episode 44: 1on1 mit Thomas Schwetje, Coop-GL-Mitglied und Chef der Direktion IT und Customer

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