EPISODE 44: Become a Social Media Pro with Kathleen Sweeney From BookBrush

Send us a textIn this episode of Way-Word Writers, hosts Heather Cashman, Stephanie Bearce, and Nicki Jacobsmeyer chat with Kathleen Sweeney, COO of Book Brush, about the essential tools and strategies for authors to boost their book marketing efforts. Kathleen provides insights into how authors can use Book Brush’s platform to create visually appealing and effective marketing graphics, the importance of branding, and engaging with readers on social media. They also cover useful tips for using hashtags, managing social media presence, and integrating personal and professional lives online. Key recommendations include trying out trope graphics, staying consistent with branding elements such as fonts and colors, and the benefits of utilizing resources like Book Brush for DIY and full-service marketing needs.00:00 Introduction to Way-word Writers00:31 Meet Kathleen Sweeney from BookBrush01:44 What is BookBrush?03:15 Free and Paid Plans on BookBrush05:21 Amazon A+ Content for Authors08:38 Social Media Strategies for Authors10:09 The Power of Hashtags16:04 Using QR Codes Effectively22:20 Branding Yourself as an Author26:02 Exploring Fonts for Different Genres26:34 Balancing Book Promotion and Content28:23 Engaging with Your Audience31:19 Effective Use of Social Media Platforms43:24 Managing Multiple Author Brands46:06 Current Trends and Common Mistakes48:04 Building a Strong Social Media Presence49:52 Conclusion and Final Thoughts Genre Font Pairings For Graphics and Book Covers​Typography Tips for Graphics and Book Covers This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit waywordwriters.substack.com