Episode 44 - How to Structure New Website Pages for Successful Organic Search

When building a client's new website, they often suggest to group multiple products on one website page. We don't recommend putting multiple product lines on your pages because it ruins the SEO value.So when a client says, "I want to put RVs, ATVs, boat loans, and UTVs all on one page" -- we start the conversation by trying to explain the SEO value behind not only the single pages, but your root domain as a whole. Each individual product page should be utilizing the best keywords for SEO in URLs, in the metadata, in the on-page header, in your image alt text, and you're on-page headers throughout the page.Tune-in for best practices for your product page structures.