Episode 44: Inside SOURCING: How Founders Find the Right Factory Faster

What really happens behind the scenes at a global sourcing trade show — and how can product founders use it to their advantage?In this episode, Erin and Jackie sit down with Pinar Van de Vegt, Head of Sales & Events for Informa Markets, to pull back the curtain on SOURCING by Informa. With over 20 years of experience producing large-scale sourcing and manufacturing events, Pinar shares how founders can confidently attend sourcing shows to meet factories, compare partners, and accelerate their product journey — without needing to exhibit or place an order.This conversation is designed for emerging and growing brands who want real, practical guidance on finding manufacturers, navigating the show floor, and building relationships that actually lead to production success.