Episode 44: INTEGRITY is NOT a Liability in the C-Suite. It’s Your Competitive Edge | Interview with Rusty Atkinson

Rusty Atkinson spent twenty-five years climbing into the highest levels of corporate technology, including time as a CIO, and he vowed not to stop caring about his people in order to get there. In this Worthy to Lead podcast conversation, we get into the real cost of leading with integrity: the rooms Rusty wasn't invited to and why he'd make the same trade every time. He walks us through the six stumbling blocks he identifies in his book, The Integrity Edge, from lack of trust and unchecked ambition to the slow drift toward a toxic culture, and he hands us a Courage Model for building the kind of conviction that holds up when the stakes are high, not just when it's convenient. If you've ever assumed that toughening up and caring less is just part of the job description at the top, this is your permission slip to choose another path. REFERENCES:The Integrity Edge by Rusty Atkinson: https://www.amazon.com/dp/B0FRN8YWKMLove as a Business Strategy by Mohammad Anwar: https://www.loveasabusinessstrategy.com/ CONNECT WITH RUSTY:LinkedIn: https://www.linkedin.com/in/rustyatkinson/ CONNECT WITH KRISTIANA:Website: https://www.worthytolead.co/LinkedIn: https://linkedin.com/in/kristianacoronaInstagram: https://www.instagram.com/worthytolead/Substack: https://worthytolead.substack.com