Episode 44: Journaling your way to clarity, confidence and better stories - with Sally German

If you’ve ever thought, “I don’t have enough interesting stories to share”, you’re not alone.So many business owners hold back from making storytelling a key part of their marketing strategy because they think their stories need to be dramatic, life-changing or show-stopping.But what if the problem isn’t that you don’t have enough compelling stories - but that you just don’t know where to find them?In this episode of The Business of Stories, Susan is joined by journaling coach Sally German, who shares how journaling helped her navigate a major chapter of change, build a thriving business, and uncover the stories, lessons and insights that were hiding in plain sight.You’ll discover:• How journaling can help you notice patterns, build self-awareness and create stories that connect• The powerful exercise Sally uses to better understand her ideal client and the transformation she creates• Why clarity about your business, messaging and audience comes from looking within, not outside yourself• How changing the way you tell your stories can attract the people who are truly ready to work with you• Why throwing out the rule book around journaling can make it easier, more enjoyable and far more sustainableThis warm and inspiring conversation will help you slow down, see your experiences through a different lens and build more confidence in the value you bring.If you’re ready to uncover the stories that have been there all along and use them with more clarity, compassion and confidence, this episode is a must-listen.If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected] out The Story Source here Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: [email protected]: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio.Mentioned in this episode:Win a 1:1 session with Susan Write a review for this podcast, and go into a draw - to win a 1:1 session with Susan. It's a full 60-minute session to work on anything you want - your stories, your core message, your content strategy … or how you can implement the 7-step process Susan shared in episode 45 so all your content is highly relevant and relatable to your ideal client. All you need to do is write a review of this podcast - on Apple or Spotify - and send Susan a screenshot via social media or to [email protected]. And, if you win, she’ll be in touch to schedule in a time for you to work together.