Episode #44 - Strategies to Increase Sales with Nick Stagge

For the past 20 years Nick has been obsessed over the consumer journey and the ways brands create better buying experiences. Although the way people buy has dramatically changed over time, Nick believes commerce is ripe for disruption – where trust and credibility become the foundation of all buying experiences. Nick has spent more than 10 years in retail, owning customer interactions across the Western United States for Zumiez – the global leader in action sports retail. During his time in retail he recognized most brands were taking a passive role in the customer experience. Set out to change that dynamic, he joined Skullcandy in 2010 to build an active global channel strategy focused on empowering sales associates to drive retail sell through. In 2012 Nick moved to GoPro to lead global brand advocacy through experiential product education with retailers, distributors, media, athletes, creators, and end users. Recognizing many brands were still struggling to amplify advocacy, he accepted a marketing leadership role at ExpertVoice – the world’s largest advocacy platform, where Nick was responsible for helping brands like Reebok, The North Face, Purina, Oakley, and others to create comprehensive advocacy strategies designed to increase loyalty and drive sales. Nick is a contributing author for the American Advertising Federation, Utah Business, and is featured in numerous marketing and technology publications. Nick is often on stage at conferences around the globe, sharing insights on what makes the best brands in the world. He enjoys leading all areas of marketing including B2B and B2C as Nick believes the core of all marketing is rooted in telling authentic stories, building trust, and delivering exceptional customer experiences. Some of his specialties include: content marketing, advocacy programs, retail, demand generation, consumer acquisition, product marketing, writing, and public speaking. Send in a voice message: https://anchor.fm/original-salescast/message Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.