Episode 44: Why Startup Storytelling is a Good Investment

How do you make your quantum startup stand out in an industry where every company name starts with the letter Q? One powerful way to do that is to tell the stories of the people building the technology. Christopher Godfree, Commercial Director at Across the Pond, has worked with Ai executives, robotics experts and Google’s Quantum Team to explain how their work will change the world. In this episode of The Quantum Spin by HKA, Christopher and host Veronica Combs discuss how storytelling can derisk deep tech investments and why it’s important to do more than just explain how something works to attract new employees and investment.00:00 Welcome to Quantum Spin00:46 Meet Christopher Godfree01:59 Making Complex Human03:55 Finding Quantum Use Cases08:29 Storytelling Grows Business11:30 Engineers as Story Fuel13:21 Google Quantum Launch Playbook16:12 Branding That Stands Out20:15 Storytelling at Tech Speed24:45 Culture and Quantum Narratives26:50 What’s Next and Wrap UpChristopher Godfree is the Commercial Director of Across the Pond, the creative consultancy and studio in one. Based in London, but with teams in San Francisco and Singapore, he works with some of the world's fastest-growing tech businesses, helping them tell more effective stories about their science and technology. He has worked in communications for twenty years, including at a scale up tech business in Tokyo, ad agency JWT London, and the BBC.Host Veronica Combs is a quantum tech editor, writer and PR professional. She manages public relations for quantum computing clients at HKA Marketing Communications, the #1 agency in quantum tech PR. Veronica joined HKA from TechRepublic and has covered technology, healthcare and business strategy for more than 15 years.Connect with Veronica on LinkedIn:⁠⁠⁠⁠⁠⁠ ⁠⁠https://www.linkedin.com/in/veronicacombs/⁠⁠⁠⁠⁠⁠⁠⁠Connect with HKA Marketing Communications on LinkedIn athttps://www.linkedin.com/company/hka-inc--public-relations/ or on our website https://hkamarcom.com/