Episode 441: Michael Dodsworth
from On The Brink Podcast Hosted by John A. Brink
Michael Dodsworth is the Founder and CEO of Fanfare —the platform turning product drops into sellouts without the chaos. After nearly two decades in the trenches of high-stakeslaunches for top brands, Michael has seen it all—crashed servers, bot-infestedqueues, and fan meltdowns. He’s the guy behind the scenes when Taylor Swift ticketsbreak the internet or a sneaker release spirals into a PR nightmare. Frustrated by the same mistakes playing out again andagain, Michael built Fanfare to fix the launch experience from bothsides—giving fans fairness and giving brands a real shot at loyalty, not justhype. From SKIMS-stylesellouts to next-gen launch tech, Michael’s here to share what actually works,what to stop doing now, and how any brand—big or small—can build moments theiraudience will never forget.
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