Episode 443: TMBA443: The Knowledge Gap vs. The Efficiency Gap Revisited

http://www.tropicalmba.com/knowedgeversusefficiencyrevisited/ A few weeks ago , Dan and Ian published an episode called The Knowledge Gap vs. The Efficiency Gap. In that episode, they tried to make a distinction between businesses that solve "Knowledge Gaps" for their customers and businesses that solve "Efficiency Gaps". "Knowledge Gap" businesses focus on educating their customers on how their business can solve new problems, whereas the businesses that solve "Efficiency gaps" for their customers are intent on providing more efficient solutions to their preexisting needs. A few of our listeners wrote in with some comments about that show. Nate Smith is the founder of AdmitScout, which specialized in paid traffic lead generation for addiction treatment facilities. Eagan Heath is the founder of a digital marketing agency called Get Found Madison, which is mostly aimed at businesses in Madison, Wisconsin. In this week's podcast, we've invited both Nate and Eagan on to the show to share their responses to that episode and to talk about how Knowledge Gaps and Efficiency Gaps have played a role in their own businesses.