Episode 45 - Alice Mabin on her Clarkson's Farm like moment.....

Alice Mabin has done a lot in the Ag space, a hell of a lot. It would almost be safe to say more than anyone her age, and she's still only young. She has a creative mind, and she gets the Ag and Farming thing. Alice has a saying she keeps telling herself: "What would I be doing if I only had 6 months to live?" She builds her life around this statement. It stems from having a horse accident at 15, where she was resuscitated 3 times, spent 3 weeks in a coma and 4 months in hospital. In typical Alice style, she said it was the best thing that had happened to her because it changed the course of her life. And what a life it has been. She started her working life in the Ag corporate space, working for Zoetis, selling Animal Health products to Farmers. It was in this role that she saw a gap in the market: that our promotion of Ag and storytelling was really poor and needed improvement. So she started her own business called Agrishots, where she tells the story of Ag through photography, and now something else. That something else has led Alice to her biggest project yet. Film. And this is where she had her big Clarkson's Farm-like moment, but she is doing it in a different way. This is a documentary series about Farming's relationship with the non-Farming society. It's food-related, and I will let her explain the narrative. This could be huge for Ag (take a look at the trailer here), it could change the way we tell our stories, it could be how we get cut through to our city cousins. It's an 8-part series that Alice hopes will be released in the middle of 2026, with series 2 and 3 to follow. This is a fantastic interview that I think you will enjoy. End of message.The Farmers Club podcast is now only available to our paid newsletter subscribers. Our partner in this podcast is our sister business, Farm Tender. We are an online buying and selling marketplace for Farmers and anyone else associated with Agriculture. Go to www.farmtender.com.au and sign up from there.