Episode 45: Fraser Allen, Hot Rum Cow

"It's almost as if they don't care about the future of the magazine industry." Fraser Allen is the publisher of Hot Rum Cow, the Edinburgh-based independent magazine dedicated to booze. The tequila issue has just hit shelves, but after five years and some top industry awards, Fraser and the team are calling time on the magazine. In this episode he speaks about his frustrations with distribution and retail, the opportunities he still sees for both independent and mainstream publishers, and why now is the right time for a new challenge.