Episode 45: How to Transform Your University’s Website into a Prospect-Generation and Student Engagement Machine — A Conversation with HubSpot’s Luke Summerfield on the Modern CMS

If we had a dollar for every time an enrollment marketer has complained to us about their school's website, Enrollify would be a Fortune 500 company 😏.Here's the reality — you don't need just need a prettier website.  What you do need is a website built on a modern CMS (Content Management System) that empowers you to attract, engage, and delight users from their very first visit all the way through graduation (and beyond!).On this week's episode, Zach chats with Luke Summerfield who is the Go-to-Market Lead for HubSpot's Website & CMS Hub.Luke is an inspiring thinker and a true disruptor in the website design and development space — he was also the world's youngest paintball store owner at the age of 15!  Tune in for a passionate conversation on the future of website design and development and what enrollment marketers need to know about how to leverage their websites as a vehicle for lead-generation and student success.Special thanks to the team at Mongoose for making today's conversation possible. Their intelligent chatbot, Harmony, and texting platform, Cadence, are game changers when it comes to prospective student engagement. Not familiar with Moongose or want to learn more about how your school can use chatbots for student recruitment and engagement? Download their latest free guide, "Does your college website need a chatbot?" to learn more.http://mongooseresearch.com/enrollify - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.