Episode 45: Omni-Channel Personalisation with Murat Soysal of Segmentify

from Inside Commerce: Ecommerce Strategy, CX and Technology Podcast · host Paul Rogers and James Gurd

In our 45th episode, Paul and James sit down with Murat Soysal (Co-Founder of Segmentify) to talk about the importance of personalisation in eCommerce, how the Segmentify product has evolved to stand-out in a relatively saturated market, the role of their search product, reporting and much more.

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This episode is 46 minutes long.

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This episode was published on November 9, 2020.

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