Episode 45: SmartBox

Colin's experience helping dentists predates search engine optimization (SEO), Google, websites and even the Internet. Colin's experience goes back to when he was a 7-year-old boy helping in his father's dental office, filing records for a nickel apiece. He built his father's first website in 1997. By 2006 he had joined forces with major consultants to service their clients' patient attraction needs. SmartBox now works with thousands of dentists around the world. And while Colin would be crazy to have a marketing agency that doesn't market itself, SmartBox's largest source of new dentists comes from referrals and professional partnerships. "Many marketing firms just get marketing. Website design firms know how to design pretty websites. SEO firms can do SEO. The problem is, when all you have is a hammer, every problem starts to look like a nail," Colin said. "As a dentist, you don't want marketing or websites or SEO, You want MORE AND BETTER PATIENTS in your chair. At SmartBox we know how to dominate your market area to make that happen."