Episode 45: The Power of Clarity: How Jackie Benjamin Built a Referral-Worthy Social Media Agency

In this episode Jennifer Kok sits down with Jackie Benjamin, the founder of We Assist Marketing, to talk about how she built a thriving social media agency by choosing a lane, staying consistent, and leading with heart. Jackie opens up about the unexpected moment that inspired her to start a business, how she shifted from “doing everything for everyone” to becoming an industry expert in outbound social media for home service business.If you've ever struggled to niche down or questioned whether consistency in marketing is worth it, this episode will give you clarity, inspiration, and a few "aha" moments.What You'll Learn:What outbound social media management is—and how it can grow local service businessesWhy marketing during your busy season is the key to staying booked in the slow seasonHow niching down didn’t hurt Jackie’s revenue (and actually boosted her profit)Meet Our Guest: Jackie is the founder and CEO of WeAssist Marketing, a social media management agency that helps HVAC and plumbing businesses attract more customers through outbound organic social media and Meta Ads.With a background in consulting and a passion for empowering women, she built WeAssist Marketing to create flexible, meaningful jobs for women, while helping home service companies grow their reach and build stronger online relationships through strategic, done-for-you outbound social media.Schedule a meeting on my websiteConnect on LinkedInFollow us on Facebook and InstagramEmail me directly at [email protected] your Host: Jennifer Kok has been a business owner for over 25 years and now is a business coach. She turned her first business into a franchise and successfully sold it 20 years later.  She was passionate about building a business and a family at the same time.I help Women Entrepreneurs who are in year 2+ who are building businesses and families to grow with Clarity, Confidence, and Consistent Profits.  The reality is you’ve built a Business You’re Proud Of -But It’s Time for it to work for you.The Earn More Stress Less 9-Pillar Blueprint helps women entrepreneurs with families create profitable, sustainable businesses that finally pay them back — in money, time, and peace of mind.Join me for a Free Online Workshop:3 Steps to Boost Profitability: Strategic Shifts to Help Small Business Owners Make More Money.   If you want more profits follow this link to register. https://nextwavebusinesscoaching.comFacebook: https://www.facebook.com/nextwavewithjenInstagram: https://www.instagram.com/nextwavewithjen/LinkedIn: http://www.linkedin.com/in/jenniferowenskokYouTube: http://bit.ly/2M9uX6SMeet Your Host:Jennifer Kok, Profit and Growth advisor for service-based women entrepreneurs. Women Entrepreneurs hire me to scale and grow their businesses profitably without burnout. I bring financial clarity, strategic focus and structure to the decision-making process. Because the truth is, business owners make decisions all day long, but the ones that really matter are often the hardest ones. Should I hire? Raise my prices? Invest in marketing? Let go of a draining client? Expand, or simplify?My clients, on average, see anywhere between $1k-$4k increase in net income each month without hustle, overwhelm, and burnout.Learn More about my Programs.Get your copy of Make Waves: How Women Entrepreneurs Stop Reacting. Start Profiting and Build a Business That Lasts. Connect with me:Website:Facebook:Instagram:LinkedIn:YouTube: