Episode 45: The simple 7-step process that turns stories into sales

If you've ever wondered how to tell stories that truly connect with the people you want to help - without overthinking, oversharing, or wondering whether you're doing it ‘right’ - this episode is for you.For the first time, Susan shares the simple 7-step storytelling process she’s previously only taught inside her live five-day challenges. This practical framework is designed to help you turn everyday moments into powerful stories that do the selling for you.Think of it as a mini storytelling masterclass, complete with a free workbook you can download at thebusinessofstories.com/blueprint - and keep coming back to whenever you need inspiration or clarity.You’ll discover:The story you need to rewrite before you can confidently share your ownThe one quick practice that will always make your stories more powerfulWhat to do instead of trying to tell your whole storyThe simple shift that makes people feel like they're right there with youThe secret to creating stories people don't just read, but feelHow to turn everyday moments into stories that have purpose and impactThe surprisingly simple way to guide people towards the next step without feeling salesyThis super practical episode walks you, step by step, through a process you can use over and over again, to transform not just one post or one email, but the way you communicate across your entire business.If you're ready to tell stories that position you as the Guide, and have your content doing more of the selling for you, this episode is a must-listen.DOWNLOAD THE WORKBOOKYou can download the workbook that goes with this episode at https://thebusinessofstories.com/blueprint/ If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected] RESOURCES: Check out The Story Source here Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015,The response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: [email protected]: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio.Mentioned in this episode:Free storytelling masterclass I’m running a free 60-minute storytelling masterclass on Friday 18th September at 12 noon UK time. We'll start in a thrift shop in New York. We'll talk about James Bond. You'll see that you have SO many stories you could be sharing in your business, how to break them down into short, easy to share stories ... and we'll work on one of them on the call. To join me, simply: 1. Register at thebusinessofstories.com/freemasterclass 2. Look out for the zoom link you’ll get sent, and 3. Put Friday 18th September at 12 noon in your diary I’ll see you there.