EPISODE · Jan 28, 2026 · 40 MIN
Episode 45: Why Factories “Get It Wrong” (and How to Speak Their Language)
from The Sourcing Gals · host Erin Souder and Jackie Hutson
In this episode, Erin and Jackie break down one of the most overlooked reasons products go wrong in manufacturing: communication. Drawing from decades of hands-on sourcing experience, they explain why most factory issues aren’t production failures — they’re messaging failures — and how founders can dramatically improve outcomes by communicating with clarity, structure, and intention.You’ll learn how to work effectively with overseas factories across time zones and language barriers, how to give feedback that actually gets executed, and when it’s worth hopping on a call instead of sending yet another email.If you’ve ever thought, “That’s not what I asked for” when a sample arrived — this episode is for you.Why over 50% of factory mistakes stem from miscommunication, not capabilityHow written communication (email, WhatsApp, WeChat) changes meaning across culturesWhy factories execute what you say — not what you meanThe importance of one email per day and keeping everything in a single threadHow filler words like “try” and “just” create confusionUsing bullet points, color-coded replies, and visuals to eliminate ambiguityHow to give sample feedback that’s clear, actionable, and respectfulWhen to pick up the phone (or jump on WeChat) to save days of back-and-forthCultural nuances in communication styles across regionsWhy consistency and documentation protect both you and the factory“Factories don’t fail you — communication does.”“Clear is kind. Unclear is unkind.”If you didn’t write it down, it didn’t happen.Key Topics CoveredMemorable TakeawaysCheck out Accio – Source your product with the power of AIEnjoy 10% off Accio.com with code THESOURCINGGALSThe Founder's Circle – 🎯 JOIN THE FOUNDERS CIRCLE ($27/mo):Go beyond the podcast. Get direct access to Jackie and Erin, dive deeper on every episode, and connect with founders who are actively building apparel and accessories brands.👉 https://www.thesourcinggals.com/founders-circleCommunity Mention
What this episode covers
In this episode, Erin and Jackie break down one of the most overlooked reasons products go wrong in manufacturing: communication. Drawing from decades of hands-on sourcing experience, they explain why most factory issues aren’t production failures — they’re messaging failures — and how founders can dramatically improve outcomes by communicating with clarity, structure, and intention.You’ll learn how to work effectively with overseas factories across time zones and language barriers, how to give feedback that actually gets executed, and when it’s worth hopping on a call instead of sending yet another email.If you’ve ever thought, “That’s not what I asked for” when a sample arrived — this episode is for you.Why over 50% of factory mistakes stem from miscommunication, not capabilityHow written communication (email, WhatsApp, WeChat) changes meaning across culturesWhy factories execute what you say — not what you meanThe importance of one email per day and keeping everything in a single threadHow filler words like “try” and “just” create confusionUsing bullet points, color-coded replies, and visuals to eliminate ambiguityHow to give sample feedback that’s clear, actionable, and respectfulWhen to pick up the phone (or jump on WeChat) to save days of back-and-forthCultural nuances in communication styles across regionsWhy consistency and documentation protect both you and the factory“Factories don’t fail you — communication does.”“Clear is kind. Unclear is unkind.”If you didn’t write it down, it didn’t happen.Key Topics CoveredMemorable TakeawaysCheck out Accio – Source your product with the power of AIEnjoy 10% off Accio.com with code THESOURCINGGALSThe Founder's Circle – 🎯 JOIN THE FOUNDERS CIRCLE ($27/mo):Go beyond the podcast. Get direct access to Jackie and Erin, dive deeper on every episode, and connect with founders who are actively building apparel and accessories brands.👉 https://www.thesourcinggals.com/founders-circleCommunity Mention
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Episode 45: Why Factories “Get It Wrong” (and How to Speak Their Language)
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