Episode 46: Beeswax co-founder Shamim Samadi on bringing oRTB to retail media

from Marketecture: Get Smart. Fast. · host Ari Paparo

Shamim Samadi was the co-founder of Beeswax and a long-time veteran of Google's ad group. Now he's working with the IAB on developing standards for bringing RTB to retail media. Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode is 44 minutes long.

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This episode was published on November 10, 2023.

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