Episode 46 - Content vs. Copywriting for Banks & Credit Unions

What is the difference between content writing and copywriting? Content writing is used to inform. It is all of the details that you're trying to educate someone on. Versus copywriting, which is meant to persuade. It's going to be your sales and how you grab their attention, speaking to those emotions. In this episode, the FI GROW team discusses best practices and case uses of content writing and copywriting to convert customers for your bank or credit union.