Episode 46: eCommerce Conversion Rate Optimization Tactics

eCommerce Conversion Rate Optimization Tactics

An episode of the Business of eCommerce podcast, hosted by Charles Palleschi, titled "Episode 46: eCommerce Conversion Rate Optimization Tactics" was published on October 23, 2018 and runs 46 minutes.

October 23, 2018 ·46m · Business of eCommerce

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Summary

Interview with: Jon MacDonald Founder of The Good Notes: * Type of conversion rate optimization data * Analytics * Paths * Drop off * Google Analytics * Heat Mapping * What content they are engaging with? * HotJar * User Testing * WhatUsersDo.com * UserTesting.com * A/B Testing * Google Optimize * VWO - Visual Website Optimizer * Optimizely * Recommended Reading * TheGood.com Insights * Google Optimize Blog Bio: Jon MacDonald is founder of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, Verizon, Intel and more. He regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action. Links: * TheGood.com * TheGood.com Insights Sponsored by: Spark Shipping – Dropshipping Automation

Episode Description

Interview with: Jon MacDonald Founder of The Good Notes: Type of conversion rate optimization data Analytics Paths Drop off Google Analytics Heat Mapping What content they are engaging with? HotJar User Testing WhatUsersDo.com UserTesting.com A/B Testing Google Optimize VWO - Visual Website Optimizer Optimizely Recommended Reading TheGood.com Insights Google Optimize Blog Bio: Jon MacDonald is founder of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, Verizon, Intel and more. He regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action. Links: TheGood.com TheGood.com Insights Sponsored by: Spark Shipping – Dropshipping Automation

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