Episode 46 | MrBeast Enters B2B Marketing | Salesforce’s Super Bowl Ad & ChatGPT’s Ad Shift

Connect with the hosts: Tim Davidson –   / tadavidson41     Tas Bober –   / tasbober     Subscribe for more no-BS breakdowns of the internet’s wildest B2B moments. --- OpenAI is testing ads inside ChatGPT. Salesforce may be teaming up with MrBeast for a Super Bowl ad. Attribution is back. Gated content is under fire. And one brutal PTO vs FMLA story reminds us why corporate policies still matter.   This episode breaks down what all of this actually means for B2B marketers, SaaS teams, and anyone trying to make smart decisions as AI, ads, and buying behavior keep changing fast.   Timestamps: 00:00 OpenAI testing ads in ChatGPT: what changes, who sees them, and why marketers are paying attention 07:40 What ChatGPT ads will actually look like (screenshots, formats, and early implications) 10:45 Is OpenAI degrading the product experience — and will users leave for Gemini or Claude? 17:52 MrBeast x Salesforce Super Bowl ad: what this means for B2B, creators, and speed of execution 25:15 SendSpark acquisition: niche positioning vs competing with category giants 27:10 Attribution is back: why “zero-click buyers” still convert and how mental availability works 33:55 LinkedIn attribution, impression-based influence, and why CEOs don’t buy the math 36:00 Fired on PTO vs FMLA: a brutal lesson in employee protections and corporate risk 40:25 Private jet studios and fake luxury content: why it performs and how marketers are gaming it 44:20 Gated vs ungated content experiment: what actually drove pipeline and revenue 49:15 Devil’s advocate: when gated content still works and when it absolutely doesn’t   ---   If this episode made you rethink AI ads, attribution, content gating, or B2B hype cycles, share it with your team or drop a comment with your take. ---   Sponsors Special thanks to the brands supporting Notorious B2B.   Exit Five The community for B2B marketers who want real conversations, practical insights, and in-person connections.   Join at https://www.exitfive.com/ Vector The B2B ad platform built around real buyer intent.   Learn more at https: //www.vector.co/