Episode 46: Stop Waiting, Start Doing: Carla Flanders on Pivoting, Producing, and Publishing

 From pivoting during a career crossroads to creating something meaningful and profitable, Carla shares what it really takes to take action—even when the future feels uncertain.Today’s guest is someone who wears a lot of hats — and wears them all with purpose. Carla Flanders is the founder of CMF Marketing & Events, a West Michigan-based business that blends traditional marketing with large-scale event production. You’re going to love this conversation about what it means to pivot, evolve, and finally say yes to that idea you’ve been sitting on for way too long. Let’s dive in. What You’ll Learn:The unique combination of skills that help her stand out in the marketing + events worldWhy she launched CMF Marketing 2.0 after a pandemic pivotA behind-the-scenes look at managing events with 60,000+ attendeesThe story behind her brand-new event: Girlfriends Getaway WeekendWhat inspired her to self-publish her graduation-themed keepsake bookReal talk about entrepreneurship: navigating burnout, creativity, and long-term sustainabilityMeet Our Guest:Carla M. Flanders, founder of CMF Marketing & Events, a West Michigan-based company that specializes in strategic marketing, project management, and event coordination for businesses and non-profit organizations. https://cmfmarketing.orghttps://www.girlfriendsgetaway.org/https://www.michiganmakersmarket.orghttps://onthedayyougraduate.comMeet your Host: Jennifer Kok has been a business owner for over 25 years and now is a business coach. She turned her first business into a franchise and successfully sold it 20 years later.  She was passionate about building a business and a family at the same time.I help Women Entrepreneurs who are in year 2+ who are building businesses and families to grow with Clarity, Confidence, and Consistent Profits.  The reality is you’ve built a Business You’re Proud Of -But It’s Time for it to work for you.The Earn More Stress Less 9-Pillar Blueprint helps women entrepreneurs with families create profitable, sustainable businesses that finally pay them back — in money, time, and peace of mind.Join me for a Free Online Workshop:3 Steps to Boost Profitability: Strategic Shifts to Help Small Business Owners Make More Money.   If you want more profits follow this link to register. https://nextwavebusinesscoaching.comFacebook: https://www.facebook.com/nextwavewithjenInstagram: https://www.instagram.com/nextwavewithjen/LinkedIn: http://www.linkedin.com/in/jenniferowenskokYouTube: http://bit.ly/2M9uX6SMy name is Jennifer Kok, and I’m a profit and growth advisor for service-based women entrepreneurs. I help women business owners make smarter, more strategic decisions so they can grow profitably, pay themselves consistently, and avoid burnout.Because the truth is, business owners make decisions all day long, but the ones that really matter are often the hardest ones. Should I hire? Raise my prices? Invest in marketing? Let go of a draining client? Expand, or simplify?Those decisions carry weight, and they can impact your time, your profit, your energy, and your long-term growth.That’s why I created the Focused Growth Collective, a virtual mastermind for women business owners who want support making the kinds of decisions that move a business forward. Yes, we talk strategy, but we also look at the bigger picture like mental load, health, profit, and long-term sustainability.My goal is to help women build businesses that pay them well, support their lives, and still feel worth leading 10 years from now.Connect with me:Website:Facebook:Instagram:LinkedIn:YouTube: