Episode 46: This Is How You Welcome New Patients

This week Kyle talks about two new practices that reached out after reading last week's newsletter. One is a standard general family practice that's been plateaued for 18 months. The other is an after-hours and weekend emergency practice where retention and patient LTV don't even enter the equation. Two completely different businesses. But Kyle breaks down why the marketing fundamentals are almost identical for both. He walks through the three-step funnel that applies to every dental practice regardless of specialty: NEED (the patient has a problem), SEARCH (they look for a solution, whether that's Google, AI Mode or ChatGPT) and ACTION (they pick a practice and book). Kyle explains why none of your reviews, technology or patient experience matters if you're invisible at the SEARCH stage, why AI agents will soon be contacting practices on behalf of patients and why right now is the biggest opportunity for growth he's seen in 13 years. The playing field has been leveled.