Episode 46: What I did when I needed to make £20K in 30 days

What do you do when you wake up and realise your business bank account doesn't have enough money to cover next month's expenses?In this episode of The Business of Stories, Susan shares a very honest story about being faced with a frightening cash flow situation. And the simple exercise that helped her stop making decisions from fear, and gave her the clarity to create £20,000 in under 30 days.Susan takes you behind the scenes of exactly what happened, what she did differently, and why writing one email became the turning point that changed everything.You'll discover:Why the story you tell yourself in moments of fear will determine what you do nextHow writing one email from your future self can completely change the decisions you make todayThe surprising strategy that helped Susan make £6,000, before she'd even launched her offerThe mindset shift that stops you asking "What if this doesn’t work?”What to do when sales slow down and doubts creep inThe simple question that will completely change how you feel about what you can achieveThis honest and inspiring episode is a reminder that the stories you choose to tell yourself shape the actions you take - and those actions create the results you're capable of achieving.If you're ready to stop letting fear write your story and start becoming the person who creates the future you want, this episode is a must-listen.If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]: Download Susan’s storytelling blueprint for free here Download her most popular masterclass: Be The Guide hereDownload a free copy of The Business of Stories hereOFFERS: Check out The Story Source here Storytelling Mastery here About your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: [email protected]: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio.Mentioned in this episode:Free storytelling masterclass I’m running a free 60-minute storytelling masterclass on Friday 18th September at 12 noon UK time. We'll start in a thrift shop in New York. We'll talk about James Bond. You'll see that you have SO many stories you could be sharing in your business, how to break them down into short, easy to share stories ... and we'll work on one of them on the call. To join me, simply: 1. Register at thebusinessofstories.com/freemasterclass 2. Look out for the zoom link you’ll get sent, and 3. Put Friday 18th September at 12 noon in your diary I’ll see you there.