Episode #468 Steps to Delivering Killer B2B PR Campaign with Mike Maynard

Welcome to another episode of Expert To Authority Show, brought to you by http://gtex.org.uk/,  I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world. We have created the Webinar Conversion Kit where you will get access to: The High-Converting Webinar Framework BONUS #1: High-Converting Webinar Slide Template BONUS #2: Pitch and Follow Up Templates BONUS #3: High Converting Webinars Case Studies BONUS #4: Our Trello Webinar Checklist All of this for only £29.99 for a limited period of time. Click here to download. https://webinarconversionkit.com/ Today I have the pleasure to interview Mike Maynard Mike is the Managing Director/CEO of the Napier Group, a $7M PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, Mike offers a unique blend of technical and marketing expertise. Mike began his career as an electronics design engineer, developing products from complex radar systems to recording studio mixing desks. Mike believes that combining the measurement, accountability, and innovation that he learned as an engineer with a passion for communicating, means his clients can achieve their marketing goals sooner. In this episode, we talk about The importance of planning campaigns The need to really understand your audiences in B2B How to use the Napier 4-step process Connect with Mike Maynard  Website:  www.napierb2b.com Linkedin: https://www.linkedin.com/in/mikemaynard/ To become a GTeX Member, Apply here: https://gtex.events/call  ------- To receive daily support in your coaching and speaking business, join our private Facebook Group EXPLODE YOUR EXPERT BIZ https://www.facebook.com/groups/explodeyourexpertbiz/ ------- Take a full business assessment for free to have absolute clarity on your business with the EXPERT BIZ CHECKLIST. http://bit.ly/expert-biz-checklist-podcast ------ Also, make sure you subscribe to the podcast so you don’t miss any other episode.   If you want to reach out to me with your questions, you can email me at [email protected] that comes right to my inbox.