Episode 469: How to create amazing collaborations

Fiona breaks down the bio cycle of collaboration into key stages: Awareness, Research, Evaluation, Purchase, Post-Purchase, and Advocacy. She encourages listeners to think beyond simple pitches and consider long-term partnerships that can lead to exciting new ventures. Whether it's running a joint event, creating content, or exploring product development, this episode is packed with actionable advice to help you approach collaborations with confidence and clarity. Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.