Episode 47: 1on1 mit Boris Dolkhani, Bosch-Marken- und Marketingchef

from Dirty Deeds Done Well · host Torsten Tomczak, Marcus Schögel, Hannah Leimert

Die «LikeABosch»-Werbekampagne ist eine der weltweit erfolgreichsten B2B-Werbekampagnen. Was braucht es, um mit einem Werbefilm viral zu gehen? Ist dies heutzutage ohne grössere Budgets überhaupt noch möglich? Sind Marken, mit denen sich Mitarbeitende identifizieren können, in Zeiten von Disruption und Transformation ein Must-have? Welche Herausforderungen müssen CMOs heutzutage bewältigen? Sind hierfür vor allem Mut, Widerstandskraft und Durchhaltewillen von entscheidender Bedeutung?

Episode metadata supplied by the publisher feed · Published Sep 28, 2023

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Episode 47: 1on1 mit Boris Dolkhani, Bosch-Marken- und Marketingchef

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