Episode 47: An Interview with Ashlee Sang Brand Strategist and Consultant at Ashlee Sang Consulting

Join Lori and her guest, Ashlee Sang, as they talk about effective brand messaging in the nonprofit space. Ashlee is a brand strategist and consultant, where she works with businesses with their brand messaging strategy. With a background in nonprofit organizations, how has she been able to help them with growing their impact? Stay tuned!   Here are the things to expect in this episode: Your brand values trickle into every facet of your business. Working with visionary founders and start-ups. How her background in anthropology paved her way to the nonprofit world. The value of considering your audience in every single decision you make. And much more!   About Ashlee Sang:   I found my way to marketing and communications via an unconventional mix of Anthropology, Linguistics, and French at Washington University in St. Louis. (All of which influence my current work, believe it or not.)   Before launching my business full-time in 2019, I worked with nonprofits, including a law school alumni department, an international headquarters of a human rights education NGO, and a county branch of Habitat for Humanity. I also freelanced on the side for many years, not knowing at the time that I was preparing for entrepreneurship.   By combining these experiences with the conscious consumerism movement I was exploring in my personal life, I discovered brand messaging and marketing strategy and business for good. I've never looked back.   I've since worked with over 70 businesses on everything from brand development and media list building to content creation and copywriting, always with values and audience-driven messaging at the core.   Connect with Ashlee! Website: https://ashleesang.com/ Free Workbook: https://ashleesang.com/PositiveImpactPhilanthropy LinkedIn: https://www.linkedin.com/in/ashleesang/ Instagram: https://www.instagram.com/ashleesangconsulting/   Organizations mentioned: One Percent for the Planet: https://www.onepercentfortheplanet.org/   Connect with Lori Kranczer! Website: https://www.linkphilanthropic.com/ LinkedIn: https://www.linkedin.com/in/lorikranczer/