Episode 47: Become the Only Choice: Building Your Category of One – with Olly Richards

What makes someone choose you - instead of the other 18 tabs they've got open?If you've ever wondered how to stand out in a world that is getting noisier and noisier, this conversation will reframe the way you think about positioning.In this episode of The Business of Stories, Susan sits down with entrepreneur Olly Richards to explore how building a "One Person Empire" isn't about working harder - it's about knowing what to leverage and becoming impossible to ignore.You'll discover:Why trying to be ‘better’ than your competitors is often the hardest way to winThe mindset shift that stops you competing on price, experience or popularityWhy most business owners are squeezing blood from a stone - and what to build insteadWhy building an audience gives you far more freedom than constantly creating new offersThe overlooked kind of leverage that can make your business feel lighter, more profitable and far more sustainableHow to uncover the experience, perspective and stories to create your own Category of OneWhether you're a coach, consultant or creative building a business around your expertise, this conversation will help you think differently about growth, leverage and what makes you the obvious choice.NOTE: You can find Olly Richards’ blog, courses & contact details at: https://ollyrichards.co/If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]: Download Susan’s storytelling blueprint for free here Download her most popular masterclass: Be The Guide hereDownload a free copy of The Business of Stories hereOFFERS: Check out The Story Source here Storytelling Mastery here About your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015,The response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: [email protected]: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio.